Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow websites to function properly and help us understand how visitors use the site.

Some cookies are essential for the website to operate. Others are used for analytics or functionality purposes.

2. Types of Cookies We Use

We use the following categories of cookies:

A. Strictly Necessary Cookies

These cookies are essential for the operation and security of our website.

They may be used to:

• Enable core functionality
• Maintain security
• Store your cookie consent preferences

These cookies do not require your consent.

B. Analytics Cookies (Consent Required)

We use analytics tools to understand how visitors interact with our website so we can improve usability and performance.

We use:

• Google Analytics 4 (GA4)
• PostHog

These tools may collect information such as:

• Pages visited
• Time spent on pages
• Device type
• Browser type
• IP address (which may be anonymised)

Analytics cookies are only placed on your device after you provide explicit consent via our cookie banner.

If you decline analytics cookies, these tools will not be activated.

C. Functional / Form Cookies (Consent Required)

We use:

• HubSpot

HubSpot may set cookies when you submit or interact with forms on our website. These cookies help:

• Manage form submissions
• Improve communication tracking
• Enhance user experience

Non-essential HubSpot cookies are only activated after you provide consent.

3. Specific Cookies Used on This Website

Below is a representative list of the main cookies used on our website at the time of publication.

The exact cookies set may vary depending on your consent preferences and updates made by our third-party service providers. We review this list periodically to ensure it remains accurate.

Analytics and non-essential cookies listed below are only activated where you have provided consent via our cookie banner.

• Google Anaytics 4 (Analytics – Consent Required)
  • _ga
    • Purpose: Distinguishes users and tracks website usage statistics
    • Duration: Up to 2 years
    • Type: Analytics
  • ga[container-id]
    • Purpose: Maintains session state
    • Duration: Up to 2 years
    • Type: Analytics
  • _gid (may be set depending on configuration)
    • Purpose: Distinguishes users
    • Duration: 24 hours
    • Type: Analytics
• PostHog (Analytics – Consent Required)
  • ph_phc_[unique-id]_posthog
    • Purpose: Identifies returning users and tracks feature interaction
    • Duration: Up to 1 year
    • Type: Analytics
  • ph_[unique-id]_posthog
    • Purpose: Stores session and event tracking data
    • Duration: Session or up to 1 year
    • Type: Analytics
• HubSpot (Functional / Form Tracking – Consent Required)
  • hubspotutk
    • Purpose: Tracks visitor identity for form submissions
    • Duration: Up to 6 months
    • Type: Functional
  • __hstc
    • Purpose: Tracks visitors and sessions
    • Duration: Up to 6 months
    • Type: Analytics / Functional
  • __hssc
    • Purpose: Tracks sessions
    • Duration: 30 minutes
    • Type: Analytics
  • __hssrc
    • Purpose: Determines if the browser session has changed
    • Duration: Session
    • Type: Functional
• Strictly Necessary Cookies
  • cookie_consent
    • Purpose: Stores your cookie preferences
    • Duration: Typically 6–12 months
    • Type: Strictly Necessary

4. Legal Basis for Using Cookies

Under UK data protection law (UK GDPR and PECR):

• Strictly necessary cookies are used based on legitimate interests and do not require consent.
• Analytics and non-essential cookies are only used where you have provided clear and informed consent.

You may withdraw or modify your consent at any time using our cookie banner or by clearing cookies from your browser.

5. How Long Cookies Are Stored

Cookies may be:

• Session cookies (expire when you close your browser), or
• Persistent cookies (remain on your device for a defined period).

Retention periods are determined by the third-party providers listed above.

6. Managing Your Cookie Preferences

You can manage your preferences by:

• Using our cookie consent banner
• Adjusting your browser settings
• Clearing cookies from your browser

Please note that disabling certain cookies may affect website functionality.

7. International Data Transfers

Some third-party providers we use, including:

• Google
• HubSpot
• PostHog

may process limited personal data outside the United Kingdom.

Where personal data is transferred internationally, appropriate safeguards are implemented in accordance with UK data protection law.

8. Changes to This Policy

We may update this Cookie Policy from time to time.

The latest version will always be available on this page with the updated date shown at the top.

Continued use of the website after updates constitutes acceptance of the revised policy.