Why selling gift vouchers is a no-brainer for restaurants.

A 1 minute read, posted on 17th August 2023.

Why selling gift vouchers is a no-brainer for restaurants.

In the face of recent hardships that have profoundly affected the hospitality industry, gift vouchers have emerged as a practical strategy for restaurants to boost their revenue.

Gift vouchers are an increasingly popular way to give gifts and offer business owners a unique opportunity to increase sales and attract new customers to their restaurants.

Just a few of the benefits of selling gift vouchers for your restaurant:

  • They generate revenue in advance: Selling gift vouchers allows restaurants to receive revenue upfront, way before the service or meal is provided. This is why selling gift vouchers can help manage cash flow, especially during slower periods.
  • Upselling Opportunities: When customers come to redeem their gift vouchers, there's an opportunity for you to upsell additional items such as drinks, desserts, or special menu items, further increasing your revenue.
  • They boost your brand awareness: People using gift vouchers are likely to tell their friends and family about your restaurant and their experience, which can help increase your brand awareness and attract new customers.
  • They provide a convenient way to give gifts. Gift vouchers are a popular choice for pretty much any occasion. They're ideal for the person who has everything or if you want to give a gift of experience rather than a material item.
  • Build customer loyalty: Gift vouchers can also help you to build a loyal customer base. When gift vouchers are used as part of a positive experience, the recipient is more likely to return in future and speak positively of your business to others. This can help you build a large and loyal customer base that will continue to support your restaurant.

Tips for selling restaurant gift vouchers:

  • Make them easy to purchase: Gift vouchers should be easy to buy. Make them available to buy both online and in your restaurant.
  • Offer a variety of vouchers: You should offer a mixture of gift vouchers for sale. Some should be for prepaid experiences; others can be prepaid balances to redeem as the recipient sees fit. This approach will allow customers to choose a gift voucher that fits their budget.
  • Promote your gift vouchers: You should promote your gift vouchers through your website, social media, and other marketing channels. This will help to increase awareness of your gift vouchers and encourage people to purchase them.


Selling gift vouchers is a practical strategy for restaurants to increase revenue, especially during slower periods. They generate revenue in advance, offer upselling opportunities, boost brand awareness, provide a convenient way to give gifts and build customer loyalty. It's essential to make them easy to purchase, offer a variety of vouchers, and promote them through various marketing channels.

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