The road here began in 2019
I had the idea of what would become Easy Eatery shortly after the start of the COVID pandemic.
It was all over the news about how hard the hospitality industry was being hit, and was effectively on pause thanks to a nationwide lockdown.
While I was lucky enough not to be furloughed, I transitioned to a fully-remote working setup that freed up many hours per week, which I was eager to put to good use.
The awful news stuck in my head and got me thinking constantly about how much I enjoyed working for hospitality businesses.
They were often smaller and family-run companies and I always got a kick out of seeing the impact that a well-designed and well-built website could have.
My old freelance customers often needed branding work in addition to web design, and so the impact of going from a basic website with no branding to a fully-branded, well-designed website was huge.
My clients often reported an increase in bookings with the new websites and often found new customers visiting from further away.
But I quickly realised that while almost all the companies I wanted to help could benefit from a website with the features I could deliver, very few could justify spending the money it would take to build such a website.
At around the same time you could see the enormous success that SaaS (Software as a Service) companies like Canadian company Shopify and the British EKM were having, helping all kinds of startup e-commerce companies thrive.
I saw how they took the technical responsibility of maintaining a website away from their customers and, instead, helped them do more online by making high-end tools and valuable features available to everyone.
Their subscription-based pricing model made their product affordable and helped fund the ongoing development of new tools and features, making their products even more valuable as time passed.
Sure, I realised that the best website in the World wasn't going to defeat a global pandemic, but COVID wouldn't last forever and when it was over, I wanted to be ready to help businesses bounce back and realised that the SaaS approach for Easy Eatery would be the best way to do that.