Have no fear, AI is here...
But, thanks to recent advances in AI technology, help is at hand to make the task of writing content for your restaurant website easier.
To be clear, AI isn't a miracle worker - and it certainly isn't perfect - but it is an increasingly useful tool to help get the ball rolling on the kind of creative writing you're not used to.
Google's Bard, ChatGPT and Jasper are the best-known AI copywriting tools. These are AI-powered language models that can help restaurant owners get started with writing content for their websites.
Here's how they can help...
AI can help brainstorm topics.
The first step in creating content for your website is to develop topics to write about. This can be a challenge, especially if you need to figure out what your target audience wants to read.
AI can help by generating ideas based on your restaurant's niche, location, and customer demographics.
For example, with ChatGPT, You can input some information about your restaurant. ChatGPT will then suggest several topics to write about.
AI can help write content.
Once you have some topics in mind, it's time to start writing content. Again, this can be challenging if you're not a professional writer.
But AI tools can help by generating content based on your chosen topics. Simply input the topic, and these tools will create a sample paragraph or two that you can use as a starting point.
You can then edit and modify the content to fit your restaurant's brand and style.
AI can help optimise your site's SEO
Excellent search engine optimisation (SEO) helps ensure your website ranks well in search engine results.
This means using keywords and phrases that people are searching for when looking for restaurants in your area. AI copywriting tools can help by suggesting keywords and phrases to include in your content.
You can also use these tools to generate meta descriptions and page titles to help your website perform better in search engine results.
AI can help you write a Blog.
Creating a blog is one of the best ways to attract customers to your website. A blog lets you share information about your restaurant, new menu items, and events - and much more.
AI copywriting tools can help you develop blog post ideas and give you a starting point for content within these posts.
AI can help you engage with your customers.
Finally, AI copywriting tools can help you engage with customers on your website and social media channels.
You can use ChatGPT or similar to generate responses to common questions and comments, saving you time and ensuring that your customers receive timely and helpful responses.
AI copywriting tools can also help you create engaging social media posts encouraging customers to visit your website and, in turn, your restaurant.