How AI can help write text content for your restaurant website

A 4 minute read, posted Paul Dean on 3rd May 2023.

How AI can help write text content for your restaurant website

As a restaurant owner, you understand that your website is an integral part of your business's online presence and an excellent way to attract new customers.

However, you may feel that writing content for your website is a daunting task, especially if you're not a professional copywriter.

A copywriter is a professional writer specialising in creating content for marketing and advertising purposes and someone who can be an invaluable resource when creating content for your website.

However, not everyone can afford copywriting services and, as a result, may find the task of writing content for their website far too time-consuming and challenging a job to do well.

Have no fear, AI is here...

But, thanks to recent advances in AI technology, help is at hand to make the task of writing content for your restaurant website easier.

To be clear, AI isn't a miracle worker - and it certainly isn't perfect - but it is an increasingly useful tool to help get the ball rolling on the kind of creative writing you're not used to.

Google's BardChatGPT and Jasper are the best-known AI copywriting tools. These are AI-powered language models that can help restaurant owners get started with writing content for their websites.

Here's how they can help...

AI can help brainstorm topics.

The first step in creating content for your website is to develop topics to write about. This can be a challenge, especially if you need to figure out what your target audience wants to read.

AI can help by generating ideas based on your restaurant's niche, location, and customer demographics.

For example, with ChatGPT, You can input some information about your restaurant. ChatGPT will then suggest several topics to write about.

AI can help write content.

Once you have some topics in mind, it's time to start writing content. Again, this can be challenging if you're not a professional writer.

But AI tools can help by generating content based on your chosen topics. Simply input the topic, and these tools will create a sample paragraph or two that you can use as a starting point.

You can then edit and modify the content to fit your restaurant's brand and style.

AI can help optimise your site's SEO

Excellent search engine optimisation (SEO) helps ensure your website ranks well in search engine results.

This means using keywords and phrases that people are searching for when looking for restaurants in your area. AI copywriting tools can help by suggesting keywords and phrases to include in your content.

You can also use these tools to generate meta descriptions and page titles to help your website perform better in search engine results.

AI can help you write a Blog.

Creating a blog is one of the best ways to attract customers to your website. A blog lets you share information about your restaurant, new menu items, and events - and much more.

AI copywriting tools can help you develop blog post ideas and give you a starting point for content within these posts.

AI can help you engage with your customers.

Finally, AI copywriting tools can help you engage with customers on your website and social media channels.

You can use ChatGPT or similar to generate responses to common questions and comments, saving you time and ensuring that your customers receive timely and helpful responses.

AI copywriting tools can also help you create engaging social media posts encouraging customers to visit your website and, in turn, your restaurant.

A word of warning.

Undoubtedly, AI can be a potent tool to help restaurant owners create website content. But despite its impressive capabilities, the AI tools I've mentioned here aren't perfect and certainly have limits:

They can be biased:

AI copywriting tools are trained on large amounts of text data from the internet, meaning they can inherit any biases or prejudices in that source material.

This can lead to potentially harmful or offensive content generated by the too. Always proofread any generated content before using it on your website.

Contextual understanding:

While AI tools can deliver coherent and (generally) grammatically correct text, it does not have a deep understanding of context.

This can lead to nonsensical or irrelevant content, mainly when dealing with more complex or nuanced topics.

Specific knowledge:

While AI tools can generate text content across a broad range of topics, they may not have the particular knowledge required for certain industries or niche areas.

While they should be useful for hospitality, they may struggle to provide accurate and relevant responses to technical or medical questions.


AI copywriting tools can generate a range of text content based on your prompts, but may struggle to create original or creative content.

Be sure to check any generated content for plagiarism before using it. This can be considered duplicate content, harming your site's SEO.


While AI tools can generate text that sounds convincing, they may not always be able to verify the accuracy of the information they provide.

This means that the text generated by the tool should always be fact-checked and verified by a human expert before being used.

In conclusion

By using AI to generate ideas, write content, optimise your website for SEO, create a blog, and engage with customers, you can make establishing and maintaining a strong online presence easier and attract more customers to your restaurant over time.

But, it is important to be mindful of AI's limits and not blindly trust AI to create the perfect content.

AI-generated text should be used more as inspiration, or a starting point for creative writing than the end result. Be sure to proofread and fact-check any AI-generated content before you use it.

For best results, consider rewriting AI content in your own writing style and before you know it, you'll start to see the benefits that good content can bring to your business.

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Paul DeanPaul Dean

Paul is the owner and lead developer at Easy Eatery and is also senior web developer at the award-winning Cardiff-based digital creative agency, Blue Stag

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